Advantages of Augmented Commerce

Often times a customer starts shopping in one channel and ends up buying through another channel. In order to create a consumer experience that will be seamless through all mediums, an omnichannel retail approach is required. Augmented reality has already made its mark in improving the navigation methods through Augmented Reality Travel. Augmented reality can help bridge these gaps by bringing in a tangible presence to e-commerce and online shopping.

For Retailers

There is no doubt that augmented reality helps increase customer engagement. With AR, shoppers are spending much more time visualizing products and configuring them in real-time, eliminating their doubts about online purchases.

One of the main issue that arises with online shopping is when customers buy a certain product and receive something that is different than what they had expected. This problem arises mainly because consumers don’t really have an efficient way to evaluate the products before making the purchase. The size may differ from what they had perceived, and so goes for quality. This problem is apparent while shopping for apparels. With Virtual Try Dresses & Jewellery, you can virtually try on the dress  & Jewellery and see how it would look like on you, in real-time, in real environment.

For Manufacturers

As e-commerce will evolve with AR, the manufacturers would have to step up their game as well. Mere 360° photos and product description won’t suffice any longer. The shoppers will expect the manufacturers to offer the ability to evaluate and test the products right at home through AR, before making the purchase. With AR, manufacturers would be able to offer high-quality, accurate 3D model of the products to the retailers as well as distributors.